Marketing - Advanced Level
Accreditation Number: 115315864
The
Professional Marketing Training Program in the first part establishes the
fundamentals of professional marketing and develops the necessary skills to
overcome marketing challenges for success in this field. This program also
provides guidance on marketing planning and explains the importance of
positioning in the marketing process. Through this training program, Participants
will
also gain knowledge of planning for a successful marketing strategy.
It also addresses the importance of effective and successful
communication with current and potential customers and setting appropriate
communication goals. This program explores communication methods in the
business field and helps understand how to choose the best communication
practices in daily interactions with customers.
By the end of this course, participants will be
able to:
•
Define the communication.
•
Explain types of communication.
•
Evaluate consumer behavior.
•
Develop a marketing plan.
•
Evaluate the product and market.
•
Identify what should and should not be
done in marketing.
•
Describe types of consumer behavior.
•
Explain consumer buying factors.
•
Understand the consumer.
•
Explain the concept of targeted
marketing.
•
Clarify marketing and communication
objectives.
•
Develop marketing plans.
•
Explain pricing criteria.
•
Describe the brand concept.
•
Develop appropriate marketing plans
for the brand.
•
Review different pricing strategies.
•
Explain the concept of the product
life cycle.
•
Analyze market trends.
•
Evaluate the product.
•
Explain the concept of communication
in the market.
•
List types of communication.
•
Explain pricing factors.
•
Describe the distribution concept.
•
Design distribution strategies.
•
Identify direct and indirect
distribution channels.
•
Develop targeted marketing.
•
Achieve business communication and
communications.
•
Plan product presentation.
•
Set prices.
•
Carry out product distribution.
•
Explain direct and indirect
distribution channels.
•
Describe distribution stages.
•
Understand how to leverage technology
in marketing.
•
Design a website.
•
Explore electronic marketing channels.
•
Integrate technology into the
marketing process.
•
Evaluate marketing strategy.
Course Curriculum
- Marketing And Its Components
- The Eight Components of Marketing
- Marketing Framework
- Marketing Analysis
- Market Research
- Define Consumer Behavior
- Consumer Buying Decision Process
- Consumer Behavior and Its Effect On
- Purchases
- Four Behaviors Consumers Exhibit
- Prior To Purchase
- Consumer Behavior and Its Effect On
- Marketing Plans
- Factors That Influence Consumer
- Behavior
- Attributes Of a Marketing Plan
- Types Of Products
- Product Life Cycle
- Pricing Strategies
- Product Or Service Distribution
- Importance Of Promotional Strategies
- Importance Of Analyzing Your Product
- Product Assessment Cycle
- Reasons For Creating a Marketing Plan
- Eight Elements of a Market Analysis
- Trends Help Marketers Target the Market
- Demographics In Marketing
- Target Marketing
- Key Factors of Market Segmentation
- Why And How to Segment Markets
- Common Market Segments
- Brand Positioning
- Develop Your Own Brand Position
- Customer Emotions Role in Positioning
- Strategy For Implementing Position
- Developing A Market Strategy
- Market Strategy Linked to Sales
- Building Or Taking Market Share
- Selecting A Competitive Strategy
- High Pricing Versus Low Pricing Strategy
- Problems And Opportunities
- Communication Plan and Their Effect on Market Behavior
- Communication Objectives
- Communication Tools
- Communication Goals
- Goal Of Product Planning
- Importance Of Understanding Customer Preferences
- Selecting Product Name
- Naming Techniques
- Product Presentation
- Importance Of Knowing Your Audience
- Types Of Product Presentations
- Price As It Pertains to Marketing
- Cost Factors
- Pricing Strategies
- Reasoning Behind Pricing Strategies
- Discount Pricing
- Guidelines For Competitive Pricing
- Distribution Process
- Distribution Strategies
- Direct Channel Distribution
- Indirect Channel Distribution
- Physical Distribution Process
- Inventory Management
- Order Processing
- Role Of Technology in Marketing
- Four Segments of Internet Marketing
- Social Media as A Marketing Tool
- Why A Marketing Plan Evaluation Is Necessary
- Type Of Marketing Evaluations
- Identifying Strengths and Weaknesses
- Evaluation Process Checklist
Instructor
Trainer-admin
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