Customer Relationship Management

The main objective of this program is to train employees and enhance their capabilities to become proficient individuals in the field of customer relationship management.

By the end of this course, participants will be able to:

•            Define the concepts and definitions related to delivering outstanding service in managing customer accounts.

•            Develop the ability to categorize customers and devise appropriate strategies and policies for each category of Riyadh Bank customers.

•            Equip participants with the skills to apply customer relationship management techniques.

•            Improve the efficiency of participants in handling customer complaints.

•            Enhance the efficiency of participants in developing and implementing customer relationship management plans and strategies efficiently and effectively.